I heard an ad today for potato chips. What was normally something I would tune out, I found myself listening harder. That wasn't what I just heard was it? Sure enough it was. The product was called Heluva Good. And while I'm not shy when it comes to using certain words, I don't use them in business. In fact I shouldn't use them at all, but that's another story.
Isn't there more creative names for a company that don't need to use the word Hell? So I don't have my 6 year old asking for Hell chips or something to that nature. I'd like to think we as creatives can be a little more sophisticated than that.