MTV refreshes logo-by cropping off tag line

As businesses evolve, sometimes a refresh of a logo is necessary. Maybe the type is dating the companies with a 70"s vibe. Or a tech company from the 90's used some sort of swoosh. Or a television station that once started out playing videos and now features people with the name Snookie as their big money maker. Either way, MTV, once responsible for video killing the radio star, felt that after 30 years, the logo needed to be refreshed. The result: They removed the tagline. Now, not knowing what was also presented as part of this exercise, I did a little investigation. The only thing I learned was that the "M" now stands for Millenium. That's their audience. But what happens when that audience gets older? Are they going to try to retro fit another "M" meaning? Read about the thoughts behind the original logo