What your twitter icon says about you

The size is .24 x 24 pixels. That's tiny. And that's the size of your twitter icon that potential followers are seeing. So what does yours look like? Is your logo cut off? Are you using gradients and textures that when reduced are little blurs? A photo of yourself? Make sure your head isn't cut off. An image "borrowed" from another website, photographer or illustrator. Don't get me started on copyright issues. But what I'm saying is to think about it. How others are seeing you. In different mediums. In different environments. Because what you put out there, if you own your own business, represents you. So think about it as the world's tiniest business card. Does it say what you want? Because it needs to say a lot in a little space. Just like a tweet.

winterizing: Spiegel, I thought you were smarter than that

winterizing: Spiegel, I thought you were smarter than that

Spiegel, I thought you were smarter than that

Despite the fact that I've only purchased one item from this retail giant and get daily emails on sales despite a number of attempts to be removed from their spam, I found today's ad especially annoying. Because I am convinced that despite focus groups and knowing their consumer, they decided that to  feature selling plus size clothing they should put a tiny size zero in their ad. And while the model looks stunning in her cashmere tunic, the real connection to marketing is lost. A connection to the audience. Because my guess is that woman who lounge around in cashmere are smart consumers. Smart enough to know that there is no way in hell they would like that if they bought these sweaters.