Tuesday, July 14, 2009
Recently I've noticed a trend in design. Maybe it started with the annoying graffiti style posters everyone for Bruno. We have enough graffiti in Chicago, so I'm not a huge fan of marketing designed to look like some punks took a spray can to a building. That aside, it's the umlauts that caught my attention. I remember as a young designer being fascinated by those two little dots over a letter. They made everything look so cool. But reality took hold. In this country, adding an umlaut is not as easy when you work on a computer. Plus, not everyone knows what one is. How it changes the pronunciation of a word. With that said, I hope this isn't something that continues.