Beware

Beware of designers who don't show a portfolio. Know what you're getting into.
Beware of medical advice from someone who isn't medically trained.
Beware of financial advice from someone who isn't financially successful themselves.
Beware of legal advice not from a lawyer.

Beware. Which means be cautious. Be careful. I'm not saying that it takes education and a degree/certification/licensing to do something. I am saying that in each profession, there is someone out there willing to do it for less. Less can mean less money for you. It can also mean less experience on their side. Less training. Less education.

Are you ok with less? Because in the end, it might just end up costing you more.

Does your logo float?

Probably not. I've never seen a logo float. Meaning, it's never out there by itself. It's always in context of something. From a business card to signage, a website to advertising. It's never on it's own. Which is why it's only a piece of the overall brand. And while it's an important visual cue as to the kind of company it represents, it's only a piece of the big picture.