iphone and design apps

I did it and bought an iphone. Never mind the fact that AT & T has terrible service. Which it does. And while I'm not in love with it like some of my other associates are, (I prefer the keyboard on the Blackberry) I do appreciate the interface design. Beyond that, the apps icons that are created. The simplicity and restrictions of the phone itself call for a more streamlined design. With only a tiny square, designers need to communicate what their application offers. Years ago, I had a boss who always said, "Will it fit on a pencil?" It was his litmus test for marketing. Today, while no longer my boss, I can hear him in my head saying "How will this look on the iphone?" Scott Mitchell, over ten years later, and I'm still learning from you. Now that's a great boss.