The last couple of days it's been brutally cold here in the Midwest. Lots of school closings, some businesses. I've received some emails about closings, as well as some posts on Facebook that a business is closed due to the weather. I think that's fantastic. A great way to communicate to your customers what's going on.
Then they are the other businesses, who I've "liked" in the past, and went to their page to see what's going on. Only to find some haven't been updated in years. Years! What a waste. You probably did a big roll out when you first set up the page. Expecting your friends, their friends, and anyone else to like your business. You had great hopes to engage, promote, and maybe get some new clients. Then someone dropped the ball. Whether you're a small business, or a large one, in order to be active on social media, someone actually needs to be on social media. Seems easy. Seems a no-brainer. But how many inactive pages are you part of? So next time you say, "We're going to be active on social media." remember this: Someone actually has to do it. Or get off.
