Stop slapping your logo on everything

As an identity designer, it goes without saying that I'm a true logo lover. But one thing I can't stand, and this is the branding part of my business, is seeing how little thought businesses often put into their environments. Your office space is one of the best ways to non-verbally communicate your brand, what it stands for, what it means. And you can do this is so many creative ways. One being your office signage. Countless times I've come into offices, and sure enough, behind the front desk, is a giant logo. Blown up larger than life. But your company is more than just a logo. So let's think about it. In new ways. How can you still convey your business without that giant logo? Take a look around. That's a good place to start. Look at the different materials out there, from glass to woods, metals to plastics. Are you a green company? Don't use plastic for your signage. It conveys a mixed message. Think about pulling an element from your logo into your signage the same way you would with your social media icon. Look. Stop. Engage with what surrounds you and connects. Need some inspiration? Check out some of these ideas.

A giant industrial metal snowflake is what's on our front door.