I've worked in cubes before. And a converted garage. An open loft, closed loft, and shared offices. I've co-worked, leased and coffee shopped. I've done the office space that was so amazing, you forget that people work there once you get passed the entrance.
That's the thing about space. It's different for every business. Every individual. No one lives in the exact same house, or drives the same car, but when it comes to where we work, often times we're in an environment not of our particular taste.
Part of branding is helping to create a space that reflects the company. Working with interior designers and architects, we partner together to create an environment that crafts non-verbal cues about what the company is about. Have you seen the google offices? They look like a playground. Then there's the corporate offices. Some designed to create awe and sophistication. Others, let's face it, to intimidate. Law offices often go the traditional route. Hospitals seem to be getting better. Realizing that all white, while reflecting a "clean" feeling, feels sterile and does nothing for lifting the spirits.
So take a moment and look around you. What kind of space are you in? Does it connect to you? Is it an accurate reflection of the company you are in? Is it comfortable, or cold? It's a physical feeling we get from inanimate objects. What do you think others feel (or think) when they come to your space? Because the space we're in, tells a lot about where we are.
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| winter office signage |
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| The Ghost Chair |
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| Conference Room |
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| Desk |
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| Inspiration |
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| Tools of the trade |
