Tell it like it is. Almost

I've noticed lately some creative titles. I saw a posting from Anthony Robbins that he had positions for "Sales Legends". Sales Team, Sales Member, Sales Force, Sales Legends. Call it what you want, it's sales. And that's what's important. What you do. Who you are. Why wrap it up in some kind of fancy packaging? Why not be direct and honest? I'd like to think people are smarter than that. That they can see through that. In a time were it seems that everyone needs a gimmick, were attention spans are shorter than ever, I suggest less is more. Make it simple. Keep it simple. And try telling it like it is.

Oops they did it again

In the quest for getting pr JCPenney decided to reinvent their brand. Along with some new designers, they also decided it was time for a logo refresh. And who better to do this then employees, students, and of course opening it up to professionals who don't want to get paid for their work.

In the end, they almost got it. Almost. And while the minimalism approach of the jcp looks contemporary, it's the second part that falls short. Because when I see their new mark, I see enney as much as I see jcp. That's to bad. Maybe they can hire someone to clean it up on isle 4.

Chiseled on a wall?

In a time that brands are looked at as more living breathing entities for multiple platforms, what I find interesting is that the logo was crafted with the thought of it “might look good chiseled into the side of the building.”

And while the final identity may have some nuanced type, the end result seems more like any one with a few fonts on their computer could have done this.