Comedy Central just unveiled their new logo. And what I love is a number of things: First it works on the simple sophistication of working in 1 color. Black. One of the first design rules I learned in college was that a good mark needed to work in one color. Now forward 20 plus years. With technology always changing, the mediums and options for application are endless. But that doesn't mean that design needs to become more complicated. In fact, as we process information faster and faster, look at smaller and smaller screens to see content, I feel that it's more important than ever that design needs to be a simple and easy to understand. And what is also fantastic is that the agency that did this understands that as well as their audience. From the video they put out, to the fake twitter account acknowledging the change, it's clear that these people know what they're doing.
New Logo Video
Face Twitter Account
Design Discussion on the new identity
Saturday, December 11, 2010
Wednesday, December 1, 2010
What your twitter icon says about you
The size is .24 x 24 pixels. That's tiny. And that's the size of your twitter icon that potential followers are seeing. So what does yours look like? Is your logo cut off? Are you using gradients and textures that when reduced are little blurs? A photo of yourself? Make sure your head isn't cut off. An image "borrowed" from another website, photographer or illustrator. Don't get me started on copyright issues. But what I'm saying is to think about it. How others are seeing you. In different mediums. In different environments. Because what you put out there, if you own your own business, represents you. So think about it as the world's tiniest business card. Does it say what you want? Because it needs to say a lot in a little space. Just like a tweet.
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