This only looks expensive

Like everyone else, I need to focus on how I spend my dollars. And that includes my own marketing. I needed a brochure. Some sort of leave behind after a networking event. Or something to introduce myself to new clients. And while there are some printers that can print one for you relatively inexpensively, I have an issue with the paper. But that's me. I always have issues with paper. It's one of my passions, and one that my professional organizer told me to stop buying until I started using some of the one's I already had. But that's another posting. This one is about MY brochure. I needed to get creative. Think outside the box. (I still don't like that expression). But the truth is, I needed something different. Low costs, creative, that printed well. Running anything off my printer is like throwing away money. So what did I do? I upload six photos on the Walgreens and CVS website. I picked them up an hour later. At Walgreens. CVS had no record despite the three confirmation emails. I came home and bound them. Total time: Designing, Driving, Production: 5 hours. The result: priceless. No, not really. 66 cents.

Pretty good article about logos

Name calling

What’s the point of titles anymore? Are they really an indicator of success? Talent? Years in business?

I’m asking this because I have no idea. I’ve been called a lot of things in my almost twenty years as a designer. And it’s not what you’re thinking. I’ve been an art director, associate creative director, senior designer. It used to be that titles had relevance. That you couldn’t become a senior designer without first being a designer. That art directors often came after designer. But now, I see job postings (yes, even in this economy) for art directors with two years experience. Two years? I was doing production work two years after college. I didn’t like it, and was actually fired for it, but still. I had to pay my dues. And I did. I worked long hours. I commuted. I got paid a salary that barely paid for a 450 square foot apartment.

But that was than. Now I come to the table a seasoned professional. I’m paid for my experience and the work that I can deliver. Call it what you will. And I mean that.