Make it as clear as glass.

I was driving by a billboard the other day and something caught my eye. No, not the design, which was uninspiring, but the content. The ad claimed "By one window, get one." Of course if I bought one of something I would get one of something. Did they mean buy one get one free? Half off? I had no idea. But it's important when crafting your message that you make it clear.

Not everyone is a designer

While some people can sing, dance AND act, the majority of creatives who make a living doing something creative tend to focus and specialize in a particular field. And while yes, some people who design may be incredible photographers, as we market ourselves professionally or as a business, it's recommended to not be a jack of all trades. Perhaps then some actresses who may delve into singing may want to rethink revitalizing an entire fashion house. While it's interesting that a brand like Ungaro "used" Lindsay Lohan's fame and packaged that as a "muse" (and please stop me with the quote speak) I think it's a telling sign that sometimes bad publicity IS bad publicity. There are so many talented fashion designers out there who really deserve to show in Paris Fashion Week. And while money can buy you style, it doesn't mean you have taste.

WTF

WTF-Wisconsin Tourism Federation needs to rethink it's name and it's logo in the age of texting. And yet this logo was approved and used. I can't believe that not only was there not someone on the board or a designer not savvy enough to know that the acronym means something. On top of that, with the incredibly sophisticated marketing that's going on with Michigan, the logo created is unsophisticated and uninspiring.