Things that make me go hmmmmm.

I have a theory: You'll never see a successful company use cheap signs on the corner advertising like a garage sale. I see it all the time: Fitness studios with hand written notes in all caps offering a low monthly fee. Investors promising $8000 a month in flipping houses. It makes me wonder who they're attracting as clients. From those visual cues, I come to my own conclusions. When you see a sign like that, what's yours?

Practice of Looking

I'm reading a really good book right now about how much our own history, culture and experiences really shape how we respond to something visual. What I find to be thought provoking might not be the same for the person who grew up in another country, or even next door. As designers we try to connect you with a visual language that is meant to convey an idea, a thought, an experience. Let's hope you take a moment to really see.

Enough with the yoga

I couldn't help but ask myself "why?" when I saw a commercial last night for the new "Yoga" tablet by Lenova. While I knew they were trying to connect some sort of flexibility with the product, I wondered why they couldn't come up with a better name. There's more ways to say flexible than using the word yoga, which means yoke, as in connection, that connects mind, body and spirit. Yoga is not just about being flexible. And it's not about being materialistic. I can't help but wonder if there was a single practicing yogi involved in the naming process. Because with all the bad press associated with yoga going consumer, articles like this talking about non-attachment, and how the yoga market is still made up mostly of women, I think they should have gone back to their floor cushions and meditated on a new name.