I have a theory: You'll never see a successful company use cheap signs on the corner advertising like a garage sale. I see it all the time: Fitness studios with hand written notes in all caps offering a low monthly fee. Investors promising $8000 a month in flipping houses. It makes me wonder who they're attracting as clients. From those visual cues, I come to my own conclusions. When you see a sign like that, what's yours?
