Marketing. It's all about you.
No, it's not. It's about me. The customer. The client. The consumer. What are you going to do for me? Don't make it about yourself. It's not personal. Except it is.
Wednesday, May 20, 2015
The man behind the curtain
Guilty. I'm completely guilty. For the past few years I have presented concepts to clients that are to finished. Polished. I didn't let them see the work that went in to coming up with an idea. The sketches. Notes. Doodles and bookmarks both digital and electronic. I presented work that didn't show what went into coming up with an idea.
Why? Probably because I wanted it perfect right from the start. But design itself isn't perfect. It's a process that involves collaboration, listening, refinement. It can be messy and confusing trying to visually communicate someone elses work. And that's why I've changed the way I work. To better help you understand how I got someplace. To be part of the journey. And to understand that the road to get there might be paved with a few rocks, but climbing there is worth it.
Why? Probably because I wanted it perfect right from the start. But design itself isn't perfect. It's a process that involves collaboration, listening, refinement. It can be messy and confusing trying to visually communicate someone elses work. And that's why I've changed the way I work. To better help you understand how I got someplace. To be part of the journey. And to understand that the road to get there might be paved with a few rocks, but climbing there is worth it.
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