I couldn't help but ask myself "why?" when I saw a commercial last night for the new "Yoga" tablet by Lenova. While I knew they were trying to connect some sort of flexibility with the product, I wondered why they couldn't come up with a better name. There's more ways to say flexible than using the word yoga, which means yoke, as in connection, that connects mind, body and spirit. Yoga is not just about being flexible. And it's not about being materialistic. I can't help but wonder if there was a single practicing yogi involved in the naming process. Because with all the bad press associated with yoga going consumer, articles like this talking about non-attachment, and how the yoga market is still made up mostly of women, I think they should have gone back to their floor cushions and meditated on a new name.
