Aha Moment Campaign

I read about how Oprah's lawyers were suing Mutual Of Omaha for using The Aha Moment as their newest campaign. So of course I had to check it out. It's really fantastic. From the home page are individual stories. I couldn't help but start going through them.

Printing business cards

Today there are so many options in printing. From online to conventional, the choices are endless. So are the options and prices. While I've had my own cards printed through vistaprint.com and have been very happy with them, sometimes going the more traditional way has it's benefits. These cards were printed with two Pantone inks, metallic silver and an embossing. The benefits for printing with Pantone inks is that it's a perfect color match. While that may cost a little more, these cards were designed for a specific audience. Like all good marketing, you need to take into account who you are trying to appeal to.

Looking for a little inspiration? Check out these amazing designs.
http://cardobserver.com/

Finally Truth in Advertising

Finally some truth in advertising. I couldn't help but pull over yesterday on my way up north for a little road trip and take this photo. The honesty was refreshing.