Comedy Central just unveiled their new logo. And what I love is a number of things: First it works on the simple sophistication of working in 1 color. Black. One of the first design rules I learned in college was that a good mark needed to work in one color. Now forward 20 plus years. With technology always changing, the mediums and options for application are endless. But that doesn't mean that design needs to become more complicated. In fact, as we process information faster and faster, look at smaller and smaller screens to see content, I feel that it's more important than ever that design needs to be a simple and easy to understand. And what is also fantastic is that the agency that did this understands that as well as their audience. From the video they put out, to the fake twitter account acknowledging the change, it's clear that these people know what they're doing.
New Logo Video
Face Twitter Account
Design Discussion on the new identity
