Which came first? Who cares.

It's the age old question, which came first, the chicken or the egg? We have the same run-around in marketing. Content vs. Design. They're both important. But if your content is amazing, informative, and really hits it on the nail, does any of that matter if the design is such a mess that no one takes a look at it to read it? New users to a website only look for seconds at a site before they decide to continue or move on. SECONDS. If they can't find what they're looking for, information is unorganized, there's no visual narrative happening, and you can't engage, then none of it matters. So while content, strategy and positioning all happen before the design process can even begin, it's design that seen first. It's like the chicken or the egg. It doesn't matter which one starts or which one finishes. They need to come together.