The other day a friend of mine posted some photos while she was out for dinner. The space seemed amazing. So I did what lots of us do, and I went and checked out the place online. While the space was contemporary from the photos, the website looked out of date. Worse, the photos of the food, sushi of all things, had a yellow tint.
We've all seen it. High end places that invest a great deal of money in one aspect of the business, drop the ball in others. When it comes to a brand, it's an experience. And for a restaurant, it's many different sensory touch points that your customers have. Sights/ Sounds/ Tastes/ Smells/The physical space. Which is why marketing a restaurant requires something very important: A professional food photographer. They're the ones that know how to set up a shot, how to make the food look delicious, fresh and appealing. Because while we taste with our mouths, it can start with your eyes.
