Tuesday, January 28, 2014

Now I'm mad

Yes, I looked at your email. I even went online and did a little searching. I love that you can shop anytime you want online. But despite the almost daily ads you send me, I still haven't bought anything. But I looked. And today, you sent me a survey. Of what I looked at, looking for feedback. And now I'm mad. Because I don't like to be tracked. Or watched. Or tuned into some algorithm. I get it. But I don't like it. And because you've stepped over the line, the line I drew, I'm blocking you from my email in box. You will no longer be allowed to send me any of your promotions, your specials, or follow up to see what I thought of your products. I won't give out my email in stores anymore. Because this is what happens. And if you're in marketing, you need to watch out. To find that line. Even though it's different for everyone, one thing is for sure: when it's crossed, you can't go back.