Does it fit on a pencil?

Today I was reminded of a boss I once had, Scott Mitchell. He loved to talk marketing, design, and life. I learned a lot from him, and I keep learning, even though he hasn't been my boss for 13 years and he passed away last year. But today, in a meeting, when talking about how I tell a client when I think their logo isn't working, I mentioned Scott's test. He'd ask, "Does it fit on a pencil?" Meaning, if it can't be reduced to fit on a small space, then it doesn't work. It was just that plain and simple. And while we're not using pencils much these days, the test still holds true. Does it fit when reduced to an icon on Facebook? Can it work as an app? A bookmark for your website? And while the medium is always changing, some things don't. Thanks Scott for continuing to be such a great teacher.