Tell it like it is. Almost

I've noticed lately some creative titles. I saw a posting from Anthony Robbins that he had positions for "Sales Legends". Sales Team, Sales Member, Sales Force, Sales Legends. Call it what you want, it's sales. And that's what's important. What you do. Who you are. Why wrap it up in some kind of fancy packaging? Why not be direct and honest? I'd like to think people are smarter than that. That they can see through that. In a time were it seems that everyone needs a gimmick, were attention spans are shorter than ever, I suggest less is more. Make it simple. Keep it simple. And try telling it like it is.