Now that title, as my husband would say, screams "Captain Obvious". Yet I'm still amazed at how many business owners promote their website with social media such as facebook, with a link to their website that says nothing more than "parked courtesy of godaddy.com".
That says one of three things to me:
1. That you are new. Very new.
2. That you don't know how to market. Or market very well.
3. That you rushed into promoting something that wasn't ready to be promoted.
You realized the importance of social media, and you are driving people to your site. But once there, nothing. No phone, email address or even a contact name. A missed opportunity. And also the possibility of turning people off. It's like handing someone a blank brochure.
And you never get a second chance to make a first impression.