MTV refreshes logo-by cropping off tag line

As businesses evolve, sometimes a refresh of a logo is necessary. Maybe the type is dating the companies with a 70"s vibe. Or a tech company from the 90's used some sort of swoosh. Or a television station that once started out playing videos and now features people with the name Snookie as their big money maker. Either way, MTV, once responsible for video killing the radio star, felt that after 30 years, the logo needed to be refreshed. The result: They removed the tagline. Now, not knowing what was also presented as part of this exercise, I did a little investigation. The only thing I learned was that the "M" now stands for Millenium. That's their audience. But what happens when that audience gets older? Are they going to try to retro fit another "M" meaning? Read about the thoughts behind the original logo

Chair Obsession

I am always on the search for the perfect chair. So when I saw these on Apartment Therapy, my first thought was I wish I knew how to reupholster. Despite being creative, I can't even make a pillow. Maybe that's why I am so in love with Anthropologie's Astro Chair.

Anthropologie

Or maybe it's the color. Then there's this little red number from the James Hotel. Like the perfect little black dress, this one never goes out of style.

Naming

I love creative names for companies. And if the name of the company and website are the same, more power to them. Especially since it feels that every good name online has already been purchased.

So while I was at my in-laws today, I came across an ad in Family Circle, for their online mag targeted to moms with kids between 7 and going to college. Momster. Ugh I thought. Like monster, or napster, or some sort of weird hybrid. It wasn't funny or clever. More leaning towards grungy. And while I poked around for a few moments, I realized this wasn't for me. I didn't want to be a Momster. I wanted to be a cookie. Which was a much more interesting resource for urban parents.

http://www.cookiemag.com/