Naming

I love creative names for companies. And if the name of the company and website are the same, more power to them. Especially since it feels that every good name online has already been purchased.

So while I was at my in-laws today, I came across an ad in Family Circle, for their online mag targeted to moms with kids between 7 and going to college. Momster. Ugh I thought. Like monster, or napster, or some sort of weird hybrid. It wasn't funny or clever. More leaning towards grungy. And while I poked around for a few moments, I realized this wasn't for me. I didn't want to be a Momster. I wanted to be a cookie. Which was a much more interesting resource for urban parents.

http://www.cookiemag.com/

Be careful when naming your organization

A fellow designer of mine from Indiana had mentioned that their local baseball team had undergone a new name and logo. The name is in reference to Johnny Appleseed, who is the local hero of Fort Wayne. They named their team The Tin Caps. Unfortunately, they're called The Pot Heads by everyone else.