Chiseled on a wall?

In a time that brands are looked at as more living breathing entities for multiple platforms, what I find interesting is that the logo was crafted with the thought of it “might look good chiseled into the side of the building.”

And while the final identity may have some nuanced type, the end result seems more like any one with a few fonts on their computer could have done this.

Devaluing your own brand

Every day it seems I get an email deal from the Gap. It's gotten to the point were if it's not 40% off sale, than I'm not buying it. It makes me wonder what they're thinking. Because if you keep discounting yourself, why would anyone pay full price?

Groupon, WeDeal, Living Social: If you're going to participate, get with the program

There's a lot of great offers out there. This isn't about getting half off a manicure. Or $40 worth of drinks for $20. What this is about is doing something halfway. As in, some of these businesses are putting themselves out there to thousands, if not hundreds of thousands of potential clients/customers. They've already decided that the potential for new or repeat business is worth the loss leader. But what amazes me, is knowing that with the potential to reach a new client base, many of these companies don't have a website. And some that do.... Don't get me started. Stores without retail prices? Links that don't take you anyplace? These can turn people off. Don't drive them to you if it's only going to turn them away.