Tuesday, January 4, 2011
Groupon, WeDeal, Living Social: If you're going to participate, get with the program
There's a lot of great offers out there. This isn't about getting half off a manicure. Or $40 worth of drinks for $20. What this is about is doing something halfway. As in, some of these businesses are putting themselves out there to thousands, if not hundreds of thousands of potential clients/customers. They've already decided that the potential for new or repeat business is worth the loss leader. But what amazes me, is knowing that with the potential to reach a new client base, many of these companies don't have a website. And some that do.... Don't get me started. Stores without retail prices? Links that don't take you anyplace? These can turn people off. Don't drive them to you if it's only going to turn them away.