Devaluing your own brand

Every day it seems I get an email deal from the Gap. It's gotten to the point were if it's not 40% off sale, than I'm not buying it. It makes me wonder what they're thinking. Because if you keep discounting yourself, why would anyone pay full price?

Groupon, WeDeal, Living Social: If you're going to participate, get with the program

There's a lot of great offers out there. This isn't about getting half off a manicure. Or $40 worth of drinks for $20. What this is about is doing something halfway. As in, some of these businesses are putting themselves out there to thousands, if not hundreds of thousands of potential clients/customers. They've already decided that the potential for new or repeat business is worth the loss leader. But what amazes me, is knowing that with the potential to reach a new client base, many of these companies don't have a website. And some that do.... Don't get me started. Stores without retail prices? Links that don't take you anyplace? These can turn people off. Don't drive them to you if it's only going to turn them away.

Sophisticated. Brilliant. Funny

Comedy Central just unveiled their new logo. And what I love is a number of things: First it works on the simple sophistication of working in 1 color. Black. One of the first design rules I learned in college was that a good mark needed to work in one color. Now forward 20 plus years. With technology always changing, the mediums and options for application are endless. But that doesn't mean that design needs to become more complicated. In fact, as we process information faster and faster, look at smaller and smaller screens to see content, I feel that it's more important than ever that design needs to be a simple and easy to understand. And what is also fantastic is that the agency that did this understands that as well as their audience. From the video they put out, to the fake twitter account acknowledging the change, it's clear that these people know what they're doing.
New Logo Video
Face Twitter Account
Design Discussion on the new identity