At the
Yoga Journal Conference I ordered a pair of
Juil Sandles. First, let me say that their tag line is one of the best I've ever heard. "Awaken your soles." How perfect for a company that sells shoes. Next, let's talk about the fantastic lifestyle photography that is on all their marketing materials. From the website, brochure, to tradeshow, it's on all their communication tools. Then comes the best part. Getting them in the mail. Opening the beautiful green box, only to find not only a pair of gorgeous and comfortable sandals, but a yoga bag. What an unexpected surprise. It made me happy. And that's what a great brand does. It pulls together all these elements, from the logo, to the website, to the brochure, to the packaging, to an event, and creates an experience. It's something that as a consumer I want to share with others. Which would then make me a brand embasador. And that's ok, because I love this brand.
