First you're a business.

I recently was on an about section of a website. They titled it ABOUT THE BRAND. Wow. They're calling themselves a brand. The thing is, you're a company first. You're people. A brand is made up of so many things. It's a feeling. An experience. And to call yourself a brand on your own website is a disservice. It speaks that you're marketing first. Putting the experience second. In the age of being hit from every direction with some sort of marketing, I think we need to give our clients more credit.