Today I sent out my second newsletter. And while my first thought was to use a service such as constant contact, I wanted control over the design. The problem is, that you can't send out pdfs using the service. What they offer is html with the ability to customize and add images. And while I tested the service out, the problem is that you can't control all the different email clients and the way that they're viewed. So what did I do? Just like I would for a client, I needed to come up with a solution. For me, it was important that it appeared a certain way. Also, I wanted to give a brief overview of what was in the newsletter. So while the original is posted on my site, the email version had links. A second piece was created, a gif, that allowed for the best image options while still keeping it under the required size.
