Last year I attended a conference for independent designers. About 400 like minded individuals attended. As we sat at our oversized conference table of about 15, we handed out our cards and introduced ourselves and our company. Now talk about a tough crow. We know cards. We all design them. But the name of everyone's business was what intrigued me. We would later have an entire break out section about naming alone. I had a meeting with one of the panelists who told me to change the name of my company. I listened to all his advice but that one. A year later I only remember the name of one other studio: Anne Likes Red.
Playful, unique and a nod to what she does. So in the era of google and yahoo, companies like A Hundred Monkeys do it really well. And of course, love the name.
