Looking the other way

When I work with clients, often they point to other similar businesses as a guide to how it's done within their own group as far as marketing goes. Then there was ElderOptions. As we went through the discovery process, and looked at what other agencies were doing, we went the opposite direction. While for some there is comfort in playing it safe, looking at what others are doing as a benchmark, this company choose to look the other way. They wanted their image to reflect a more intimate, personal, and positive direction. And I think they're doing just that. They really are staying true to their promise: changing the way we see old age.

Take a look at their site: http://elderopt.com/

Now take a look at the others. And ask yourself, "How do they make you feel?"

http://www.caremanager.org/
http://homecareassistance.com/lp2?gclid=CJCA7b72u6sCFQ0CQAodyhWMvA
http://www.rgcmgmt.com/

What a statement for a drink

The packaging is what first caught my eye. Then the name. And the messaging.
Enlightened. Followed by Reawaken. Rebirth. Repurpose. Redefine. Quite a lot of promise from a beverage. But who knows. I feel this way about coffee.

Does social media have an expiration date?

Google+. Amazing interface. Gorgeous I would say from a design point of view. And as a tool to organize your relationships, incredible. But I'm not ready. Not there. Still telling clients to "follow me on twitter". Over liking on Facebook, but I still have a presence. I've been more active on Linkdin lately. But I just don't have time to put into creating new lines of communication today. Not today. Today I'm busy writing thank yous. By hand, not by email. To busy thinking of campaigns that will connect a non-profit to potential fundraisers. Something that will last. A year, two. Maybe longer. As a designer my goal is to create lasting impressions. Tell a story. And when I look back, good storytelling never goes away. It just comes back in 3D.