Gap redoes Logo. Look what happens.

Gap recently redid their identity. And while I see traces of their old mark (in the tacky gradient square), it seems that this was a wasted opportunity to refresh their highly recognizable mark.
And without knowing exactly what the client wanted (because as I've said before, it starts by listening)
I can't help but feel that this has positioned (or repositioned) the gap as a lower line. Closer to Old Navy, one of the other companies under the huge corporate umbrella that also carrier Banana Republic, Piper Lime, and Athleta.

MTV refreshes logo-by cropping off tag line

As businesses evolve, sometimes a refresh of a logo is necessary. Maybe the type is dating the companies with a 70"s vibe. Or a tech company from the 90's used some sort of swoosh. Or a television station that once started out playing videos and now features people with the name Snookie as their big money maker. Either way, MTV, once responsible for video killing the radio star, felt that after 30 years, the logo needed to be refreshed. The result: They removed the tagline. Now, not knowing what was also presented as part of this exercise, I did a little investigation. The only thing I learned was that the "M" now stands for Millenium. That's their audience. But what happens when that audience gets older? Are they going to try to retro fit another "M" meaning? Read about the thoughts behind the original logo

Chair Obsession

I am always on the search for the perfect chair. So when I saw these on Apartment Therapy, my first thought was I wish I knew how to reupholster. Despite being creative, I can't even make a pillow. Maybe that's why I am so in love with Anthropologie's Astro Chair.

Anthropologie

Or maybe it's the color. Then there's this little red number from the James Hotel. Like the perfect little black dress, this one never goes out of style.