When it's time for your own refresh

refresh is now all white

All brands evolve, even those that specialize in creating them.  So recently I became my own client.
And I went through the same process that I go through with my clients. What's working, what's not. What I like, what I don't. Who my audience is. And quiet a few more conversations that take place when you're looking to make a change in the way you present your company.

For me, a big part of my own evolution was pure and simple. Readability issues on my website with a black/colored solid background. I also wanted to focus more on the work that I did for my clients, and not my own brand. I wanted my website to be clean, simple, and elegant.

So what did this mean? For winter and construction design, it meant keeping color limited, as well as streamlining the entire site. All my content is the same, but it's easier to follow, easier on the eyes. I kept to my color palette of orange and gray. And to compliment that, I used the same photography, but in black and white.

Sometimes a change is what's needed to keep moving forward. To grow. And look for more changes to come. Some exciting things are happening for us. This is only the beginning.

Looking the other way

When I work with clients, often they point to other similar businesses as a guide to how it's done within their own group as far as marketing goes. Then there was ElderOptions. As we went through the discovery process, and looked at what other agencies were doing, we went the opposite direction. While for some there is comfort in playing it safe, looking at what others are doing as a benchmark, this company choose to look the other way. They wanted their image to reflect a more intimate, personal, and positive direction. And I think they're doing just that. They really are staying true to their promise: changing the way we see old age.

Take a look at their site: http://elderopt.com/

Now take a look at the others. And ask yourself, "How do they make you feel?"

http://www.caremanager.org/
http://homecareassistance.com/lp2?gclid=CJCA7b72u6sCFQ0CQAodyhWMvA
http://www.rgcmgmt.com/

What a statement for a drink

The packaging is what first caught my eye. Then the name. And the messaging.
Enlightened. Followed by Reawaken. Rebirth. Repurpose. Redefine. Quite a lot of promise from a beverage. But who knows. I feel this way about coffee.